Investors give 60s era motel European inspired face-lift
Story appeared in the Tahoe Daily Tribune. http://bit.ly/2j9ZwqO
SOUTH LAKE TAHOE — The parking lot outside may still have some semblance of a construction site — a shipping container or two and a few carpenters milling about — but take a step into the lobby of the newly renovated, state-of-the-art Coachman Hotel and it is easy to see a piece of managing partner Justin Watzka, his father Peter and their investment group’s vision.
Inspired in part by the communal nature of the traditional European ski lodge with a uniquely modernized interior design, the place is at once welcoming and stylish.
Part lodge, part Starbucks, part microbrew tasting lounge, with a hint of nostalgia for the 1960s motel experience, the concept has the potential to become a model for redevelopment of the region’s aging motel infrastructure.
“It’s something I’ve been looking toward doing for a number of years,” the tall, thin, long-haired 34-yearold Watzka said sipping a Stumptown coffee in his hotel’s new communal space — which will also be open to non-guests. Watzka looks every bit the part of what you would picture from a young professional Bay Area business type, with a passion for the outdoors. Continue reading Tahoe’s Coachman Motel raising the bar for renovation